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Early modern England had a distinctive preoccupation with the social responsibilities of private businesses. Koji Yamamoto explores for the first time how promises of public service in the economic sphere came to be abused, and how statesmen, playwrights, petitioners, and merchants responded to such perversions of promised public service.

How and why do stereotypes continue affect public life and shape individual experience? This book tackles this question through case studies drawn from early modern England, a society shaken by divisive identity politics and increasingly commercial media. The book ends by exploring implications these case studies for the twenty-first century.

The first study to reveal the remarkable extent to which the culture of improvement in early modern England was not only preoccupied with promises of public service, but also pervaded by a strong public distrust of such promises~Places the evolution of ideas about 'projecting' or entrepreneurship within the context of state-formation, mercantilism, and the rise of the fiscal state and the financial revolution~Presents case studies of concrete ...